F & B Ventures is in Food and Beverage service and retailing where the complete hospitality business sector in Saudi Arabia. Our customer experience is created by romancing the senses and emersion in the culture with quality service. Healthy Foods Company (HFC) is currently has more than 200 staffs, operating more than 50 stores in Riyadh, Saudi Arabia. HFC has central warehouse and central kitchen to support the business and logistics. We wanted to create a place where people exude memorable moments of joy, indulgence, entertainment, engagement, re-charge and unwind. This spark created us in creating stores, which will be refined in every step we take, serving fresh and gourmets, rich in quality that we imply, inviting in ambience for your relaxation, elegant in every aspect of our store lifestyle and a distinct perceptible clear approach. This concept gave us a stepping stone in creating the most elegant, inviting and distinct food. Since our target market is quality service seeker, the most important market needs are service with hospitality assuring excellent product quality and consistency. One of our key points of our strategy is the focus on target segments and provides the best service exceeding their expectation always. The most obvious and important trend in the market is declining prices, which is been true for years, but the trend seems to be accelerating. We observe the major brands provide a lot of choice to its customers at amazing prices. To relax in the evening, people look for a quiet and elegant place to comfort their work stress. To conduct business meeting or to socialize with friends and families everybody wants onto the internet at the same time find a relaxing affordable place along with his favorite rich coffee. With the change in lifestyle of the people towards café and with new cafes growing likes there is a substantial growth in the market, providing luxury and leisure at affordable prices even for the price conscious segment. We consider this data and provide our customer highest quality products in a distinct and elegant environment and affordable indulgence

21 Dec 2016