Healthy Foods Company (HFC)

F & B Ventures is in Food and Beverage service and retailing where the complete hospitality business sector in Saudi Arabia. Our customer experience is created by romancing the senses and emersion in the culture with quality service. Healthy Foods Company (HFC) is currently has more than 200 staffs, operating more than 50 stores in Riyadh, Saudi Arabia. HFC has central warehouse and central kitchen to support the business and logistics. We wanted to create a place where people exude memorable moments of joy, indulgence, entertainment, engagement, re-charge and unwind. This spark created us in creating stores, which will be refined in every step we take, serving fresh and gourmets, rich in quality that we imply, inviting in ambience for your relaxation, elegant in every aspect of our store lifestyle and a distinct perceptible clear approach. This concept gave us a stepping stone in creating the most elegant, inviting and distinct food. Since our target market is quality service seeker, the most important market needs are service with hospitality assuring excellent product quality and consistency. One of our key points of our strategy is the focus on target segments and provides the best service exceeding their expectation always. The most obvious and important trend in the market is declining prices, which is been true for years, but the trend seems to be accelerating. We observe the major brands provide a lot of choice to its customers at amazing prices. To relax in the evening, people look for a quiet and elegant place to comfort their work stress. To conduct business meeting or to socialize with friends and families everybody wants onto the internet at the same time find a relaxing affordable place along with his favorite rich coffee. With the change in lifestyle of the people towards café and with new cafes growing likes there is a substantial growth in the market, providing luxury and leisure at affordable prices even for the price conscious segment. We consider this data and provide our customer highest quality products in a distinct and elegant environment and affordable indulgence

21 Dec 2016

MOOYAH Burgers, Fries & Shakes Continues Middle East Expansion with First Restaurant Opening in Riyadh, Saudi Arabia

DALLAS--(BUSINESS WIRE)--MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” chain, is pleased to announce the recent opening of its first restaurant in the Kingdom of Saudi Arabia on February 3, 2015. Located in Riyadh on King Abdul Aziz Branch Road near Exit 5, the restaurant is the fourth new country launch in the Middle East for MOOYAH since September of 2013. The Riyadh restaurant is owned and operated by Healthy Food Company Ltd., which has entered into a multi-unit development agreement with MENAFEX LLC (MENAFEX), MOOYAH’s international development partner for the Middle East. Healthy Food Company is led by Mr. Fahad Al-Rajhi, President of the company. "I have tried many better-burger restaurants but I found MOOYAH as the best in its class,” said Mr. Fahad Al-Rajhi. “MOOYAH burgers are delicious and the taste is unbeatable. Since burgers are popular in the Kingdom of Saudi Arabia we believe MOOYAH will be the choice of the Saudi people. We have built a family friendly restaurant, the first of many we plan across the country.” Founded in Dallas, Texas, MOOYAH has seen strong growth in the last several years, expanding from a Texas brand into a national player and a leader in the growing “better burger” segment of fast-casual dining. The brand is currently in five foreign countries and 15 states. MOOYAH is continuing its strong growth domestically and abroad, with restaurants slated to open in new markets such as Qatar, Oman, and Mexico the first half of 2015. “2014 was a year of change for MOOYAH and positioning for the future. Domestic and international demand for our brand has continued to outpace expectations,” said CEO and Founder of MOOYAH Rich Hicks. “Our development partner MENAFEX and their franchisees do an excellent job representing MOOYAH, while adapting to the needs and challenges presented internationally. 2015 is shaping up to be an exciting year for MOOYAH internationally with continued growth in the Middle East, Canada, Mexico, and MENAFEX ramping up development in Asia.” MENAFEX was founded on the concept of providing complete development strategy, brand adaptation and implementation, along with operations support for food service brands internationally. A core component of the success of MENAFEX is having experienced, dedicated, and brand-focused personnel based internationally near franchisees. MENAFEX is led by CEO and President Stephen Getty. “MOOYAH has exceeded our expectations in the UAE, Bahrain, and Kuwait over the past year. We recently opened additional restaurants in all three markets and are looking forward to more growth later this year.” Getty said. “We are fortunate to have partnered with passionate and committed franchisees like Fahad Al-Rajhi in Saudi Arabia and look forward to continued success of the MOOYAH brand as Qatar and Oman open their doors later this year.” For more information on the growing brand, connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page or follow MOOYAH on Twitter @MooyahBurger. ABOUT MOOYAH BURGERS, FRIES & SHAKES MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. In 2014, MOOYAH was named No. 314 on Entrepreneur Magazine’s list of the top 500 franchise brands, moving up from No. 357 in 2013. MOOYAH was also ranked 1st overall in Restaurant Business’s Future 50 list and was listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row. In 2013, the brand was named “best burger” in its hometown by DallasChild and NorthTexasChild magazines. In the same year, MOOYAH received recognition in USA Today’s Top 50 Franchises for Military Veterans. For more information on MOOYAH, its menu or franchising opportunities, please visit www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page. ABOUT MENAFEX MENAFEX was founded on the concept of providing complete services in development strategy, brand adaptation and implementation, along with operations support for food service brands internationally. A core component of MENAFEX’s business strategy and success is having dedicated, brand-focused personnel in a development region. MENAFEX is the Master Franchisee or Developer of Italian coffee brand Caffé del Doge, Freshens, Great American Cookie Company, Marble Slab Creamery, and MOOYAH Burgers, Fries & Shakes. Contacts No Limit Agency Lauren Kaminski, 312.526.3996 Lauren@nolimitagency.com

Saudi Arabia · 18 Feb 2015