Vapiano celebrates 10 Years of Freshness

Special birthdays provide special reasons to celebrate. They are rare and offer the occasion to reminisce and raise glasses with friends in toast. It was Vapiano’s turn to celebrate on 22 October, 2012, for that was the 10th anniversary of the firm’s founding. Vapiano honored its Vapianisti (Vapiano employees) and each guest and fan of the Mediterranean lifestyle with a big birthday party—and many large and small promotions that led up to the big day. Exactly 10 years ago Vapiano Hohe Bleichen in Hamburg opened and began writing the first chapter of a continuing success story. Vapiano has expanded since that day to four continents, 26 countries and over 100 Vapianos, and has inspired many thousands of guests with its Italian zest for life. Over 7,200 highly motivated employees world-wide work every day of the year for the satisfaction of these fans. The youngest member of the family is the restaurant in Belgrade, where, as always—whether it’s in Brisbane, New York, Dubai or Berlin—everything is prepared fresh, partly even in the glassed-in manifattura in the middle of the dining room. Vapiano will see to it that your favorite meal is cooked right in front of your eyes. “The 22nd of October will be a very emotional day for us. We have experienced the first 10 years with the best colleagues and guests that you can hope for, and we will have over 110 Vapianos in 28 countries and on four continents by then. We are proud of that”, says Gregor Gerlach, CEO of Vapiano SE. “We can’t wait for the next 10 years. We have big plans!” The first 10 years had to be celebrated at Vapiano, Bahrain City Centre Level 1. All around the world, many Vapianos invited their fans to a birthday party in the restaurants, raised their glasses and enjoyed the special 10-Years anti-pasti creations. A DJ provided the musical ambience, and the guests received a specially created cocktail which had been selected by the huge Vapiano Fan base on Facebook. Each week from August to the birthday was also led off by a “Tasty Monday”. Participating Vapianos surprised their guests with small birthday specials to accompany certain meals that were selected each week.

Bahrain · 12 Feb 2013

Linked: Bahrain City Center