Prep Line Gulf Foodstuff Company

New Store Opening

We are proud to announce Prepline's partnership with Ergon Deli supporting Ergon's vision to become a global food brand centered around high quality, premium, greek food products, culinary culture and cuisine. Ergon was born in 2007 and since then has grown its portfolio considerably boasting 1,200 products sold within 300 points of sale in greece and abroad. in 2011, ergon opened its first retail store, today, Ergon has 21 stores in its network. The goal is to grow the estate to 50 outlets over the next 18 months. 2021 will mark the begining of Erong expansion in the middle east. Together with Prepline, Ergon will be launching a flagship store in Kuwait by 2021.

Kuwait · 2 Sep 2020

The company was created by Essa Behbehani in 2017 and has since grown to encompass nine partner brands with over 35 Stores and delivery kitchens in seven territories; Kuwait, Qatar, Saudi Arabia, UK, UAE, Bahrain & Oman. Essa has 15 years’ experience as an F&B entrepreneur, investor and advisor and sits on the board of several established hospitality companies in the GCC & UK. We invest in EMEA-based foodservice businesses with turnover of up to £15m, alongside International brands looking to enter the EMEA market. Our typical investment range is £500,000 to £2 million. We seek dynamic F&B start-ups and small chains, run by committed founders and management teams. Our ambition is to achieve rapid growth for our investments, typically through multi-site roll-out, franchise agreements and market entry. Using the breadth of our experience, our own research, and collaboration with external experts we build up a detailed picture of a company’s performance, category performance and competitive positioning. We assess each prospective investment’s potential and invest accordingly. This provides a valuable base for devising a strategic plan, and we support the management team in developing that strategy further during our ownership. We like to invest in growth initiatives and innovation early on, which gives time to refine them to ensure they have maximum impact on the exit value

27 Feb 2020