Roka now open in Saudi Arabia

Thanks to a partnership between Rainer Becker’s Azumi Limited and Mohammed Abdulrahman Jawa’s MJS Holding, Saudi Arabia now has a branch of Roka. The sister restaurant to world-renowned Japanese offering Zuma, the brand focuses on robatayaki cooking. The agreement between the two parties will see a further four of Azumi’s brands open in KSA with a total of seven outlets. The other concepts moving into the country are Oblix, Inko Nito, and Etaru. Roka Riyadh can be found at Prince Muhammad Bin Abdulaziz Road in the city’s As Sulimaniyah area. At the time of the deal, Sven Koch, CEO Azumi Limited, said: “We are delighted to join forces with Mohammed Jawa. As we continue to expand our international footprint, it is important for us to find like-minded partners. The Kingdom is a fast-growing market and new for us, we are very proud to be taking this step with Mohammed. He is a true operator and is hugely passionate about our brands. This, combined with his innovative approach to business, means we aligned seamlessly. We are very honoured to be working with him.” Posting on LinkedIn after visiting the branch, Koch said he was proud of the team’s success so far. Mohammed Jawa founded MJS Holding after spending 17 years in the restaurant industry, and launched the first franchise of US brand Urth Caffe in the Arabian Peninsula. Azumi Limited currently operates 26 restaurants across the globe, including both Roka and Zuma in Dubai.

Saudi Arabia · 25 Aug 2021

Linked: Midtown