The launch of Folli Follie in the very demanding Greek jewellery market was followed by an unprecedented success that convinced the owners to steer the brand towards additional categories of fashion accessories and led the way towards the brand’s international expansion through strategic shop locations. Folli Follie in Asia and Japan has over 365 points of sale, whereas overall the company has a presence in 31 countries with more than 600 points of sale, in­cluding shops in the most fashionable streets of the world’s major cosmopoli­tan cities: London (Oxford Street, Regent Street), Hong Kong (Central district), New York (Madison Avenue), Sydney (Macquarie Centre & Queen Victoria Building), Dubai, Athens, Shanghai, Beijing, Seoul, Honolulu, Johannesburg, Pretoria, Cape Town and Macau. Apart from the flagship stores in strategic locations, Folli Follie products are also sold through stand-alone shops and shop-in-shop in famous department stores, such as Isetan and Takashimaya in Japan, Lotte and Hyundai in Korea and El Corte Ingles in Spain. Folli Follie has a direct control of its international distribution network by vertically integrating its operations from production to retail. As a result, it has established a direct line of communication with its customers having adopted the required flex­ibility to respond to their changing demands. In 2015 Folli Follie introduced the new Concept Store that incarnates the inspir­ing vision of the founders of the brand, and eloquently represents an aspect of the new era, in which Folli Follie is ready to step into. The Folli Follie Concept Stores have already been introduced in hi-fashion streets all over the world with the initial “door-openings” taking place in Hong Kong, Tokyo, Beijing, Ha­waii, Sydney, Valencia, London and Athens. In addition, Folli Follie has a strong presence in the travel retail market with points of sale in numerous airports duty free shops around the world, such as Beijing, Seoul, Hong Kong, Athens, Vancouver, Taipei, Hawaii and Guam among others, whereas Folli Follie products are also available in flight in major interna­tional airlines, such as British Airways, EVA Airlines, Cathay Pacific, Air China, China Eastern, Qantas, ANA Airlines, AeroMexico, Korean Airlines, Qatar Air­ways, United Airlines, Etihad Airways etc. The expansion of the Folli Follie brand was reinforced after the obtainment of full control of the Hellenic Duty Free Shops (HDFS) in 2006. Folli Follie opened in 2014 a flagship store in Haitang Bay, Hainan Island, China, the world’s largest duty free shopping centre. Finally, as far as Greece is concerned, Folli Follie has more than 35 points of sale, amongst which stores in Athens and the prefecture, in shopping malls such as The Mall Athens and the Athens Metro Mall, shop-in-shop in department stores such as Attica and Attica Golden Hall, whereas it also has a presence at the duty free shops all over the country.

8 Oct 2019