The traditional Levantine sweet, Knafeh, gets reimagined for the 21st century with HEIK, in the way it’s supposed to be done. HEIK is the consummate pairing of crunchy and moist, sweet and tart, prepared with the perfect balance between tradition and innovation. Served with your choice of aromatic no added sugar syrups, and an ideally matched tea, HEIK represents not just an iconic dessert, but the whole experience around it— what we refer to as Knafeh Culture. Infused with the elegance and tradition of our Arab heritage, HEIK evokes nostalgia for friends and family gatherings, where familiar flavors are layered with rich conversations and contemporary cultural artifacts in literature, music, and film that stir the soul.

16 Aug 2017

Linked: U Republic