The branch’s location type being an F&B complex competing with many other F&B complexes in the area. The coastal road starting from Fintas all the way to Fahaheel is quickly developing to house various foodservice complexes featuring a large variety of cuisines and formats. Despite its recent entry into the F&B market in the coastal road, three new F&B complexes will launch before the end of 2015. F&B complexes with larger cuisine and format variety, easier road access, better parking facilities, and better building design are going to cannibalize customer traffic from its neighboring complexes.

15 Apr 2015

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