Plot 6

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Kuwait · 2 Feb 2019

AAW Celebrates the Grand Opening of its Second JYSK (Denmark) Branch in Kuwait

10 Jan 2019 - Ali Abdulwahab Al Mutawa Commercial Co. (AAW) and JYSK celebrated the launch of the second JYSK furniture store in Kuwait during a grand opening event held at their new showroom in Shuwaikh on December 19. The launch of the second JYSK branch comes one year after the brand launched its first flagship showroom in Kuwait and in the Middle East following high customer demand on furniture and accessories from the world-renowned Scandinavian brand. With over 23,000 employees and 2,700 stores operating worldwide, JYSK is now available in 51 countries. The grand opening event was attended by AAW Chairman and CEO Mr. Faisal Ali Al Mutawa, JYSK Franchise Director Frederik Kroun, JYSK Country Manager Mr. George Abou Haydar, and AAW Marketing Manager Miss. Ayaat Morgan, in addition to selected members from the interior design community, social media influencers, and the general public. The new JYSK branch occupies 1,100 sqm and showcases high-quality Scandinavian furniture and accessories including living room, dining room, outdoor furniture, and home accessories. The evening featured a variety of activities, competitions and live entertainment including live coverage in-store on Kuwait Pulse 88.8 radio station’s “Diwaniya Show” hosted by Mr. Talal Al Yaqout and Mr. Khaled AL Ansari. AAW Chairman and CEO Faisal Ali Al Mutawa said: "Around a year ago we introduced and celebrated the launch of our first JYSK branch in Kuwait in Al-Dajeej. Building on the success of the branch, we are proud today to officially launch our second location in Kuwait. This opening continues our expansion plan into the furniture sector and it also comes in response to high customer demand on simple, modern, tasteful and affordable Scandinavian inspired furniture. We promise to continue to seek ways to further enrich the Kuwaiti furniture market with more leading international brands.” JYSK Franchise Director Frederik Kroun said: “We are delighted to be here today to celebrate the success of JYSK in Kuwait with the launch of our second branch in the country. We’ve grown together over the last year and this expansion demonstrates the success, hard-work, and our care to quality and meeting customer demand. AAW has a long-standing track record of meeting these standards and a strong position in the market for delivering high-quality products and services to the community, and we look forward to continue to strengthen our partnership and cooperation with one of Kuwait’s leading retail and distribution conglomerates.” JYSK is available at AAW Furniture Showrooms in Al-Dajeej and Shuwaikh Industrial Area. Showroom opening hours are from 10am to 10pm seven days a week. AAW is one of the largest trading and commercial companies in the Middle East, with business operations across a range of growing sectors, such as Consumer Goods, Pharmaceuticals, Furniture and Carpets, Real Estate, Kitchen Furniture, Home Appliances, Outdoor Gear, Sports and Fashion and Food & Beverages. The company operates over 100 different global brands in the Middle East's surging retail and consumer goods market. About Ali Abdulwahab Al Mutawa Commercial Co. (AAW): Ali Abdulwahab Al Mutawa Commercial Co. (AAW) is one of the largest trading and commercial companies in Kuwait, operating in seven diverse business sectors and distributes in Kuwait’s surging wholesale, retail and consumer market over 100 different global brands, including world-class brands such as Procter and Gamble, Clorox, Roche, Takeda, Biotronik, Nuxe, Bioderma, Nolte Group, La Cornue, Bosch, Siemens, The North Face, Coleman, Nike, The Athlete’s Foot, Crocs, Puma, Shoebox New York, among many others. AAW’s continuously growing business lines include Consumer Goods, Furniture, Kitchens, Home Appliances, Outdoor Gear and Equipment, Sports and Fashion, Real Estate, and Pharmaceuticals where it is a leading wholesale and retail distributor of pharmaceutical and medical products. It also holds a renowned portfolio of principals like Pfizer and Novo Nordisk distributed through its subsidiary Safwan Trading and Contracting (Safwan). Safwan is listed on the Kuwait Stock Exchange. About JYSK Group JYSK Group is global retail chain that sells furniture and household goods and was established in 1979 in Aarhus, Denmark. JYSK Group is formed by the companies JYSK Nordic, JYSK Franchise and DÄNISCHES BETTENLAGER. In total, they have more than 2,500 stores and 22,000 employees across 48 countries. Since the establishment JYSK has been expanding constantly and every year more than 100 new JYSK stores open around the world. JYSK Group is present in Denmark, Norway, Sweden, Finland, Poland, Holland, Slovakia, Germany, Austria, Switzerland, Canada, France, the United Kingdom, Croatia, Italy, Spain, China, Serbia, Belgium and many other countries. Ali Abdulwahab Al Mutawa

Kuwait · 9 Jan 2019

FRANCHISE LAUNCH IN KUWAIT EXCEEDED EXPECTATIONS

A sandstorm almost got in the way of JYSK Franchise’s store opening in Kuwait. Luckily enough, the whirling sand settled just in time for the celebrations, which had been planned months in advance by JYSK’s local franchise partner and JYSK Franchise’s team in Denmark. The expansion in Kuwait was also the first country opening for Franchise Coordinator Magnus Thorn Andersen, who began working with JYSK’s franchising department on 1 June 2017. “I expected a lot from the opening in Kuwait, where prestige is very important and no expense is spared. But what I actually saw once I arrived completely exceeded my expectations. It was simply a huge experience,” says Magnus. Before he became Franchise Coordinator, Magnus worked in Sales & Expansion as Sales Coordinator for JYSK Sweden and has been with JYSK since November 2015. A NEW ROLE IN KUWAIT Almost from day one in his new job, Magnus started working on the Kuwait expansion. The many months of hard work paid off when he attended the exclusive VIP event on November 1st. “I felt a little out of place, because I didn’t know anyone at the event and wasn’t sure what my role was. I prefer knowing exactly what to do and working hard to achieve specific goals. But once I settled into my role of representing JYSK and answering questions about our company, I felt perfectly fine,” explains Magnus. The following day, on November 2nd, the 1,000-square metre store opened to the public. Since then, the number of customers has only increased, and sales are looking promising. COLLABORATION ACROSS BORDERS FACTS ABOUT KUWAIT Capital: Kuwait City Population: 4.3 million Currency: Kuwait dinar (KWD) Area: 17,818 square kilometres Leading up to the opening, Magnus worked closely together with JYSK’s local franchise partner to make sure everything was in line with the JYSK’s rules and guidelines. “I collaborated mostly with our local franchise partner’s Divisional Marketing Manager, Ayaat A. Morgen. She made sure we had huge billboards and newspaper ads announcing the arrival of JYSK with a focus on Scandinavian design, which is really popular in Kuwait,” says Magnus. All major news media in Kuwait covered the VIP event, which was also attended by JYSK Franchise Director, Frederik Kåre Kroun, and Danish Store Manager Thomas Hintze and his colleague Christina Madsen from Sønderborg, who helped build the store.

Kuwait · 11 Nov 2017

New Store Opening

Roots Eatery soft opening We're open from 5pm 🔍Look for Roots Eatery using Google Maps for easy directions.

Kuwait · 25 Mar 2015

منو سمع عن شويخ ماركت ؟

قمت بزيارة شويخ ماركت وهو عبارة عن مجمع مصغر في منطقة شويخ يحتوي على 6 محلات مختصة بالأزياء والديكورات بالإضافة إلى عدد من الكافيهات التي سيتم إفتتاحها قريبا بإذن الله كلمة الإفتتاح من تقديم السيد عبدالله السودان والذي قدم لنا بعض المعلومات السريعة عن شويخ ماركت وصرح بأن تجهيز شريخ ماركت استغرق أكثر من سنة ليبدأ الإفتتاح وأن المبنى مكون من الدور الأرضي المخصص للمحلات والمقاهي والدور الأول لغرفة الإجتماعات والإدارة، وأعرض لكم بعض الصور التي تم التقاطها خلال الحفل عنوان شويخ ماركت: شويخ، شارع الجهراء ، أول لفه يمين بعد شركة هونداي – دوار يسار – شويخ ماركت على الجهة اليسرى

Kuwait · 8 Jan 2014