Localizer Mall

Shake Shack opens first store in Riyadh

ShackBurger, SmokeShack and Shack-cago Dog are all made with freshly ground 100% Angus beef Shake Shack opened its first store in Riyadh at the Localizer Mall. It is prominently situated at the intersection of Prince Muhammad Ibn Abdulaziz Road (Tahliyah Street) with a grand entry way at Mall entrance number 2 over the crossroads. Shake Shack is a critically acclaimed, modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers (no added hormones), griddled flat-top dogs, fresh-made frozen custard, crispy crinkle cut fries and more. A fun and lively community gathering place with widespread appeal, Shake Shack has earned a cult-like following around the world. The Localizer Mall Shack features Shake Shack’s signature items including the ShackBurger, SmokeShack and Shack-cago Dog, all made with freshly ground 100% Angus beef (highly prized for its delicate texture, great taste and no added hormones). The ShackBurger, Shake Shack’s much-lauded burger, is made with cheese, fresh lettuce, tomato and ShackSauce, and finished with a buttered, toasted, soft potato roll. Shake Shack’s unique take on a bacon burger, the SmokeShack features hickory smoked veal bacon, chopped cherry peppers and ShackSauce. The Shack-cago Dog is a hot dog inspired by a food typically only found in Chicago. This delicious hot dog is made with locally produced beef, and eight toppings including Shack relish, onion, cucumber, pickle, tomato, sport pepper, celery salt and mustard. Shake Shack’s frozen custard – dense, rich and creamy ice cream spun fresh daily – will be featured in shakes and concretes (frozen custard blended at high speed with mix-ins). The Localizer Mall Shack offers a location specific concrete, Let’s Meet On Thalia Street – a blend of chocolate custard, marshmallow sauce, chocolate truffle cookie dough and shortbread cookie. — SG

Saudi Arabia · 20 Feb 2016

Largest Outback Steakhouse Opens in Riyadh, KSA

Riyadh, KSA – November 2009: Outback Steakhouse International is proud to announce the first opening in the Kingdom of Saudi Arabia. Outback Steakhouse is an Australian steakhouse restaurant. Although beef and steak items make up a good portion of the menu, the concept offers a variety of chicken, ribs, seafood, and pasta dishes. The Company’s strategy is to differentiate its restaurants by emphasizing consistently high-quality food and service, generous portions at moderate prices and a casual atmosphere suggestive of the Australian Outback. The first ever branch opened in the KSA is strategically located at the Localizer Mall, Riyadh, and is the largest Outback Steakhouse Restaurant to date anywhere in the world. The Outback Steakhouse franchise in KSA belongs to Hospitality Concepts Arabia with Managing Partners Ziad Kaddoura and Mohamed Charafeddine. “We are truly proud of our achievement in bringing the world’s greatest steakhouse concept to KSA and Riyadh. Saudis and expats alike have asked for an alternative in their dining experience and we believe this is the best there is” said Mr Kaddoura. “Outback around the world is known for its bold flavors and freshness, and we are committed to fulfilling that same promise to our customers every day,” adds Mohammed. The vast, yet private expanse of the restaurant features a separate dining room for families. The state-of-the-art floor to ceiling designs add to the unique look and feel of the place. As a commitment to the community, Hospitality Concepts Arabia succeeded in hiring more than 40 Saudis in addition to employees from various nationalities. The group is planning to add more locations in the near future, considering potential sites in Riyadh as well as other major cities in the Kingdom About OSI Restaurant Partners, LLC (OSI): OSI is one of the largest casual dining restaurant companies in the world, headquartered in Tampa, Florida. It was founded in 1988 by a group of people who believe in hospitality, sharing, quality, being courageous and having fun! The portfolio of brands includes Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill, Fleming’s Prime Steakhouse & Wine Bar and Roy’s Hawaiian Fusion Cuisine. The company operates in 49 states and its Outback Steakhouse brand has restaurants in 21 countries around the world. - END - Media and Marketing Information: Outback Steakhouse is located in Localizer Mall, Riyadh, KSA. Open during mall hour trading. For more information please visit www.outback.com and www.hcs-me.com or call Tel. 966 1 2174633 Fax. 966 – 2171152.

Saudi Arabia · 20 Nov 2009