22 April 2013
Shai latte
Opening at Moda Mall
FRENCH SHOE BRAND "KICKERS" LAUNCHES IN KUWAIT WITH AAW AT THE MALL, THE AVENUES
Ali Abdulwahab Al Mutawa Commercial Co. (AAW), one of the leading distributors in Kuwait of international sports and fashion brands, today introduced "Kickers" as its newest international brand with the launch of two branches in the Kuwait market, bringing the total number of represented brands in Kuwait to more than 90. Since 1997, AAW had gradually pursued an expansion in footwear sector retail operations. This is the seventh French brand AAW represents in Kuwait in addition to La Cornue, Nuxe, Bioderma, Mustela, LysaSkin, and Institut Esthederm and the ninth footwear brand in addition to The Athlete’s Foot, Nike, Puma, Reebok, Prince, Shoebox New York, Crocs, and VANS. Kickers is a youth footwear brand developed in France in 1970 and best known for the "Kick Hi" boots developed in 1975. The brand was originally established to empower the youth with an iconic footwear line which reflects their confident identity and lifestyles, and strong desire for personal freedom through exciting new styles that challenge the traditional footwear of that time. Kickers boots have evolved over the years to include perfect boot fits for men, women and children. Kickers Kuwait Brand Manager, Fahim Laskar said: "Kickers has been an iconic brand for stylish jean boots since the 1970s and their style and concept have been perfected with great detail over the years. By bringing Kickers to the Kuwaiti market, we are providing shoe-lovers a wide-range of options that are not mirrored or available anywhere else." AAW Footwear portfolio highlights: – Brands: The Athlete’s Foot, Puma, Reebok, Nike, Crocs, Shoebox New York, Prince, VANS, and Kickers. – Products: 2,900 – Unit sold annually: 500,000 Kickers Kuwait branches are located at The Mall, The Avenues and Discovery Mall and are now open to the public. -ENDS-
Kuwait · 22 Apr 2013