Melt Shop

Melt Shop Opens First International Franchise Location in Kuwait

Fast-casual chain Melt Shop opened its first international franchise location in Kuwait City, Kuwait at La Hamra Mall & Luxury Center. It is the first of a seven-location development deal in the Middle East with Ali Alghanim & Sons. The chain expects three additional locations to open in Kuwait within the next four to six months. "Not only is this the first international location for Melt Shop, but it's also our inaugural franchise location,” says Spencer Rubin, founder & CEO of Melt Shop. Melt Shop, founded in 2011 in New York City with a focus on warm sandwiches with a comfort food bent, launched its franchise model in September 2017 with the goal of opening 100 locations by 2022. Melt Shop Al Hamra follows the same standard operating procedures and features the same menu as the chain’s domestic locations with the addition of three unique breakfast sandwiches, a full coffee program and a localized signature menu item — the Halloumi Melt, made with halloumi and pepper jack cheese, roasted and sliced tomatoes, caramelized onions, arugula, za'atar and sherry vinaigrette on country white bread. Domestically, Melt Shop has eight locations in three states.

Kuwait · 8 Feb 2018

Grilled cheese is the ultimate comfort food. We set up Melt Shop for the sole purpose of serving the most delicious grilled cheese on the planet. We are located in the outdoor plaza at the Citigroup Center, on the northeast corner of Lexington Avenue and 53rd Street, down the steps and tucked away from the hustle and bustle of midtown Manhattan. We cater to the kid inside everyone by serving a few childhood classics, while also appealing to the mature palette with sophisticated variations of the world's most famous sandwich. Grilled cheese, tomato soup, milkshakes and more...what could be better than that?!?

4 Sep 2017