Omega

Brand Ambassador Abhishek Bachchan opens Omega Boutique in 360 Mall of Kuwait

Kuwait, 29 April 2015 - OMEGA brand ambassador, the renowned Bollywood actor/producer Abhishek Bachchan, visited Kuwait city along with OMEGA’s Vice President and Head of International Sales, Raynald Aeschlimann. They participated in the official opening of Morad Yousuf Behbehani’s third mono-brand OMEGA boutique at 360 Mall.The GCC market is an important segment for OMEGA and the Kuwaiti watch connoisseurs contribute significantly to the success of the industry in the region. The Kuwait retail market has long been a favourite for manufacturers of upscale watches and high-end jewellery who have firmly set their sights on this oil-rich Northern Gulf state. The Kuwaitis have a tradition and appreciation for luxury goods and have helped spur the growing interest in prestige watch brands.Abhishek Bachchan and Raynald Aeschlimann were joined by Ali Morad Behbehani, President of Morad Yousuf Behbehani Group and H. E. Etienne Thévoz, Swiss Ambassador to Kuwait for the ribbon-cutting ceremony while the guests were welcomed with canapés and cocktails. The evening was attended by OMEGA collectors and fans members of the Behbehani family, watch connoisseurs, and special guests including ambassadors and other foreign dignitaries. Among them were the Indian Ambassador to Kuwait, Sunil Jain.Abhishek Bachchan reiterated his commitment to OMEGA and spoke highly of the brand’s superior designs legacy and its passion for the sophisticated craft of watchmaking. Mr. Bachchan said, “I am pleased to know that OMEGA has added one more boutique to its locations for Kuwaiti watch-lovers. The discerning Kuwaiti watch-buyer will benefit greatly from the offerings at the new OMEGA boutique at 360 Mall”.Raynald Aeschlimann added, “We are very happy to extend the number of boutiques in Kuwait with the opening of the new one at the 360 Mall. Kuwaiti shoppers are well acquainted with some of the best brands in the world and we are looking forward to sharing our full range of products with them in this true `house of OMEGA’.”All the guests were then invited into the boutique where they had the opportunity to explore the OMEGA universe with its exclusive collection of watches and fine jewellery. The boutique has been designed with OMEGA's global concept, which is inspired by the natural elements of air, water and sunlight. The cream and champagne interior, with exotic reconstituted zebra wood furniture and chiseled glass surfaces underline the attention to detail and quality for which OMEGA has long been known.

Kuwait · 13 Apr 2018

A New French Luxury Ambiance for Korloff Boutique Renovation

To present its French collections, Korloff Paris has upgraded its boutique concept and has brought innovations into the concept of the Korloff Prestige boutique at the 360 MALL in Kuwait City. In-store launch of a new concept The new façade of the Korloff Paris Boutique offers shimmering columns of astrakhan which highlight the flagship collection of the brand. The space of the store has been enlarged by combining two main areas: Jewelry collections presented in large elongated wall units in black and white lacquer, enhanced by outstanding bright red color bases. – Watch collections exhibited in dedicated counters. Round windows present the Voyageur line for clients to view. A VIP area has been created for our prestigious guests, with special counters displaying the entire solitaires and special Korloff diamonds ranges. Designer chandeliers impart a warm, intimate atmosphere to the VIP room, where privacy can be ensured. Video screens both inside the boutique and outside in the main façade present the latest films created by the brand: a transparent LCD screen shows the inside of the outstanding Voyageur reversible watch, revealing a 5-carat solitaire when the film magically disappears. Overall, our French designer has given priority to a luxury environment with pure lines: a smart mix of curves and straight lines, with light effects for the wall showcases. Unlike other stores, the floor is embellished with a two-tone grey carpet with the usual “K” pattern. Official opening in Kuwait City with the official launch of the new Jardin du Luxembourg watch collection. On November 24th 2015, a new Korloff Prestige Boutique will be inaugurated in Kuwait City. In the presence of Ali Behbehani, Chairman of the Behbehani Group, and Bassam Azakir, managing partner of Korloff France, we invite you to experience the new French ambiance of the new boutique concept and the Jardin du Luxembourg collection.

Kuwait · 24 Nov 2015